One important marketing strategy to note as an entrepreneur is advertisement. If you want to increase your sales, you need advertisement. What is advertisement? Advertisement is a commercial solicitation designed to sell some commodity, service or similar; a recommendation of a particular product or service. Advertisement is a marketing strategy which help to create awareness of products and service to prospective customers. Advertisement can be persuasive or informative in nature. It is persuasive when you are urging a prospective customer to buy your product or services. It is informative when you are trying to inform your existing customers about changes in products and services; both are needed in advertisement.
REASONS WHY YOU NEED TO ADVERTISE YOUR PRODUCTS AND SERVICES
• Firstly, advertisement helps to create existence or awareness of new products and services to prospective customers.
• Secondly, advertisement helps to increase sales a lot. Sales productivities can be easily boosted through good advertisement.
• Advertisement helps in informing existing customers about changes in a product or service.
Read Also: How to Advertise Your Business For Free
WHAT ARE THE MEANS OF ADVERTISEMENT?
• SOCIAL MEDIA
We are in the era of technology, social media is an important means for you as an entrepreneur to create awareness for your product and services. Social media platforms such as Facebook, Whatsapp, Instagram, Twitter and others should not used to chat only or display wears, you can advert your products and service on it also. You would post pictures of your products on your Facebook page, Twitter handle and Instagram page. you tag the pictures with prices for prospective customer. You can use your product picture or handbill as your display picture on whatsapp. You can also advertise on blogs and forums such as abobe business forum
• HANDBILLS AND LEAFLETS
An entrepreneur can advertise his or her products or services through handbills and leaflets. All information regarding benefits which will be derived or gained from using your product or service, how you can be contact for more product and service delivery would be printed on the handbills and leaflets and would be distributed to people to inform them about the existence of a products and changes in the products.
• MEDIA HOUSES
Media house is another means of advertisement products and services. Media houses such as television station and radio station can reach millions of people at a single time. Television advertisement and radio advertisement very educative, very fast and saves time.
Read Also : 7 Facebook Advertising Mistakes to Avoid
• NEWSPAPER AND MAGAZINES
Another means of advertising your products and service is through newspaper and magazines. Newspaper reaches a lot of people within a day, advertisement done on newspaper would be widely read by people. Entrepreneur can advertise his products and through weekly magazines, monthly magazines, quarterly magazines, etc.
• DIGITAL BILLBOARD
Advance in technology has given us a new way to advertise products and services. Digital billboard has improve our marketing skills with display of video and pictures. Advertisement on digital billboard is more educative than before.
As an entrepreneur do not neglect advertisement because it is an important tool which you can use to create awareness of your products and services.